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NEW & TREND-WORTHY
Keeping Your Hair Fresh All Summer Long: COLAB Dry Shampoo
Dry shampoo, you either love it or hate it. But we’re convinced that after you read this and test it out, COLAB dry shampoo will be one...
I Love... Smelling Good, Don't You?
Who doesn’t love to smell good? It’s proven particularly harder to smell fruity fresh during the summer but I love… is here to help. I...
Holly and Daniella: Expensive VS Affordable Perfume Street Test
We partnered with YouTubers Holly and Daniella to put the people of Toronto's noses to the test. Yes, you read right! Everyone likes to...
A Sneak Peek at the new Moondust Palette by Urban Decay
Wende Zomnir, one of the founders of Urban Decay Cosmetics, shared this picture on Instagram and my eyes instantly lit up with...
Von Blair: A Beauty Brand for the People
It’s never easy starting your own beauty company and Erica Williams, founder of Von Blair, can definitely attest to that. What started...
Becca x Jaclyn Hill Champagne Collection Face Palette
Just looking at the elegant gold and white design of the packaging gives me the feels. I want it, I want it, I want it. Jaclyn Hill has...
Your First Look at the New Too Faced "Totally Cute" Palette
Just when I finally purchased and mastered the Sweet Peach palette from Too Faced, they recently announced that they’re back at it again...
Summer 16' Obsession: Colour Changing Lipsticks from MAC
There were a few things 90’s kids were obsessed with – Spice Girls merch, tamagotchis, milky pens and playing MASH but mood rings and...
Katy Perry x CoverGirl Lipstick Collection: They're Purrr-fect!
There is nothing we love more than to see what Katy Perry arrives on the red carpet wearing. At the 2016 Met Gala, Katy went above and...
The Perfect Summer Fragrance: So...?Kiss Me
With the warmer weather finally here, women everywhere are looking for new, fruity and floral scents to match the climate. Luckily, our...
What is Your Perfume Personality?
As much as we make fun of those axe commercials, there is some truth to them: we are naturally drawn to good scents. Just image that...
7 Makeup Mistakes We All Make
Learning how to apply makeup is truly a trial-and-error kind of thing. Who hasn’t spent their Saturday afternoons trying to perfect the...
4 Makeup Products You Don't Have to Break the Bank On
There’s something mesmerizing about the classic red Elizabeth Arden lipstick and I’ve been known to literally die when a new Urban Decay...
Contouring Your Legs Is a Thing Now
There are no body parts left behind in the contouring world. Now you can add legs to the latest lineup of body parts to sculpt and chisel...
New Essence Cosmetics Products Available Exclusively at Loblaws
I don’t go to Loblaws for beauty products very often, but I just might have to start. Essence has exciting news for the 2016...
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