This is a three-part series taken from Babe Box’s recent workshop - Instagram Workshop: How to Book Collabs, Take Insta-Worthy Pictures and Get Paid.
You’ll never forgot the moment a brand slides into your DM (so to speak) to offer you a free products for review. But, I’ll be honest, it does not happen often.
If you can’t wait for brands to connect with you, there are a lot of companies that Influencers can join that will connect them to brands for a small fee. Or, you could always go the old school route and email brands yourself. You put a lot of hard work into your Instagram, so put yourself out there!
I’ve been on both sides of the fence. I send proposals to brands for partnerships all of the time (especially to be in the box) and I also receive emails (or DMs) from bloggers and influencers who’d like a free box for review. There is a three-step process I like to follow that helps me to send professional proposals.
Email Etiquette: Having good email etiquette is important – it’s the brand’s first impression of you. As easy and casual are those DMs that say “Hi, I’m a blogger and I love your brand. I have a lot of followers and I think that we should work together. Let me know!” sending personal emails is more proactive. If there is an email listed on their Instagram profile – and there usually is – I would suggest sending that email a quick, personalized email. Once the email is sent, the person who controls that email will forward your message to someone who can help with your inquiry. By now, a lot of brands know that this email is used for collaborations so they’re used to it. Your email should include your name, a link to your social media accounts, your handy media kit and a little bit about yourself and what you can offer the prospective collaborating brand.
Media Kit: Working with brands on collaborations is like booking a contracted job. You would never just say “You should work with me because I love your company.” That’s simply not enough. You would share your resume with the hiring manager that highlights why you’re qualified for the position. In this case, your media kit is your resume, as it outlines your skills and past experiences. As mentioned above, your Media Kit should be included in your very first email to the brand. It’s usually a single-paged PDF where you let potential brand partnerships know more about your mini-Instagram business; such as your statistics, who you are, your follower’s demographic, your past work, what services you do, etc.
Price List: You can include a small section in your media kit for a price list, or have it displayed nicely on a different page all together. Having a designed price list shows brands that you are serious about being an Instagram Influencer. For more information on how much you should charge, check out the next article in the series.
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