This is a three-part series taken from Babe Box’s recent workshop - Instagram Workshop: How to Book Collabs, Take Insta-Worthy Pictures and Get Paid.
Anyone and everyone can be on social media. It’s free and it’s easy. But not everyone can be a social influencer. By definition, an influencer is someone who influences or impacts someone to do something. For example, if I posted a photo of a drop-dead gorgeous pair of nude heels, and you went out and bought the exact same pair, I influenced you to buy them and therefore am an influencer.
If you’d like to become a social influencer, you need to start with a good platform that allows you to be seen and interact with people. Instagram has become the biggest social media platform, with over 2 billion active users worldwide, so this is the recommended platform at the moment. Here are six easy tips to help you to grow your Instagram page and brand as you journey on towards becoming a social influencer.
Create an Eye Catching Bio: Describe yourself, who you are and what you do, and add some other social channels, including your email. Be clear, concise and descriptive. I always recommend including an email in your Instagram bio so that people and brands can contact you.
Develop Your Brand and Stick to It: There a lot of amazing Instagram profiles, so it is very important to know exactly who you are – what is your brand? A clear focus will help you gain targeted followers and brand partnerships.
Develop Good Content: You only want to post your best pictures. We are all consumers. What makes you stop and look at something, read something, or buy something? A good piece of advice I received was that story-telling differentiates brands from influencers. Everyone has a story so don’t shy away from sharing your struggles and what you've gone through to get to where you are. For example, struggling with acne. This is something that I’ve gone through and many more people around the world can relate to this struggle. When you post about a skincare product, don’t be afraid to mention that you have (or had) acne prone skin you were nervous to try this moisturizer but it actually worked – or if it didn’t work, be honest. And, I think this goes without say, that you need to post your own photos if you’re looking to build a brand that other brands want to work with. If your Instagram is full of re-posts or photos from other people (it is nice to post something that inspires you from time to time), this will turn away any potential brand partnerships.
Quality over Quantity: Ever since Instagram has changed its algorithm based on an influencer based pattern, some people have decided to post tons of photos a day just to “be seen.” But, simply liking and commenting on other’s people’s photos will have a greater affect in “being seen” and it’ll annoy your followers less. And, for great quality photos, you could invest in a DSLR camera or check out some iPhone taking tips here.
Engage with Your Followers: You cannot expect all interaction to come directly to you. Make time every single day to engage with your followers or anyone involved in your industry by commenting on and liking images. If you communicate with authentic content, people will be drawn to check out your account and, hopefully, join your loyal rank of followers. So, remember, the money that you are going to make from Instagram doesn’t depend on how many followers you have, but on how your followers are engaged with your profile.
Start Promoting Products that Works with Your Brand: If you’re a beauty blogger, for example, start posting BRANDED posts on your Instagram – not all of the time because you don’t want brands to think you will always do this for free – but having a few posts floating around on your Instagram will give brands a good idea of what they can expect from paid posts (when you get to that level). Branded posts should include the brands handle, any hashtags that are affiliated with this specific product/brand and a small, genuine thought of the featured product.
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