Elixir Apothecary: Holistic Products Without the Fluff
- Dec 9, 2016
- 3 min read
Though we may want to know exactly what's in the beauty products we're using, reading the labels on the back of bottles can cause major anxiety. Some ingredient lists look as long as some college essays, and honestly, nobody has time to read all of that. We're not necessarily saying fewer is best—because that's not always true—but we know some skincare, hair, and makeup buffs prefer to use goods that have a label that is a little easier and less time-consuming (ie., less googling) to decode. If this sounds like you, let me introduce you to Elixir Apothecary. They offer a wide range of beauty products from eczema cream, homemade soaps, bath bombs and more, using only natural ingredients that you’ve probably heard of before.
It all started when owner, Michelle Slote, started to make and store products for herself. Then, along with her husband, they started an Etsy shop and it went on from there. “The reason it all began was because companies lie,” Michelle explains. “All too often, the bigger the businesses become, the likelihood of them lying about ingredient increases. I didn't want that for my customers. You can rest assured this will not happen with our business.”
Elixir Apothacary is staying true to their promise by listing the ingredients right on the website, and making the organic ingredients with a little star. In fact, if you look at the Merry + Bright Essential Oil Roller, 9/10 of the ingredients are certified organic ingredients. “Our essential oil line has become so popular ever since we launched it in October of 2016. We offer rollers that aid in -Anxiety, Breathe Easy, Energy, Headache, Muscle Ache and for the holidays, our Merry + Bright energy roller,” Michelle shares. “Our Merry + Bright roller has been a hit, it brings on those fuzzy, holiday vibes while giving you a boost of energy—which we all need any time of year!” We’re happy to be featuring the Merry + Bright vegan essential oil in the Winter Babe Box. With just one roll, you’re immersed in a sweet peppermint smell that automatically gives you a boost of Holiday spirit. Simply roll onto your wrists and take a deep, deep breath. And, because Elixir Apothecary keeps things au natural, be sure to use your essential oil within 6 months.
Another specific goody that caught my eye is the 100% Pink Himalayan Sea Salt Body Polish because it could do wonders for your skin! And, apparently, it’s caught the eyes of many consumers too, Michelle explains; “We could base our entire business off our 100% Pink Himalayan Sea Salt Body Polish. There are no fillers, fake colors or fragrance oils (none in any of our products). It is blended with organic rose petals, Rose and Lavender essential oils, Organic Coconut Oil and Vitamin E Oil. It does more than exfoliate, Pink Himalayan Sea Salt contains 75+ minerals that deposit into your skin leaving it revitalized, clean, smooth and healthier than before.” It’s truly the queen of all salts and a must-have!
After overcoming the challenges of mastering social media, the sometimes-harsh judgements of people’s opinions, finding her marketing niche and organizing monetary overhead, Michelle and Elixir Apothecary have experienced many successes. “Some successes have been selling in hotels in California, plenty of wholesale customers and being featured in subscription boxes such as Babe Box!” But the best feeling, for any entrepreneur, is receiving satisfactory comments from consumers. “They range from testimonials of children's eczema vanishing, to the mom who needed a good pamper night and used our tub teas. They make me so happy knowing there are people all over the globe benefiting from our products.”
And with that joy and success encouraging Michelle, Elixir Apothecary has big things planned for the new year; “Heading into 2017, you can expect to see us streamline our product line, our own shop on Amazon Handmade, our products in many more boutiques, hotels, subscription boxes as well as online retailers. We also have a very exciting announcement concerning our product line. With an overwhelming about of requests, research and product development, we will be launching our Cannabis infused product line. It will feature Cannabis Essential Oil and Hemp Seed Oil as the main ingredients in each product. With the rampant education of the benefits of Cannabis infused products, that was our final push to start developing our line. In that line, we will be offering, an essential oil roller, face mask, balm, and many remedies.”
The Elixir Apothocary Merry + Bright Essential Oil is featured in the Winter Babe Box. The Winter Babe Box is available from December to February - or until we sell out. Order yours now!
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