Taking care of our water is an individual responsibility everybody has to the environment, We are water.
Dr. Suzuki's latest research and work dedicated to the challenge of the 21st century and setting the bottom-line in the anthropocene, reveals that humans have a dependence on clean air and water, and that the web of all of life on earth is responsible for cleansing, replenishing and creating air and water amongst other factors.
“We each began life in a swimming race, as sperm raced each other up the reproductive track to be the first to each the egg. That egg was then fertilised in membrane that was filled with water. So, our first nine months of our life was spent suspended in water,” Dr. David Suzuki explains to a group of media gathered in the Westin Harbour Castle Hotel during World Water Day. “We are water. We are 70% water by weight. We’re basically a big blob of water with enough organic thickener in it so that we don’t drip in the floor. We lose water all the time and we have to top up. If we don’t have water for four to six days we are dead. If we have to drink polluted water, we get sick. Water is what we are.”
Unfortunately, most of the planet’s water is salty water so we have to take the right steps to purify our water before we consume it and that is where the next generation of PUR water filtration systems come into play.
Today, they launched two new systems:
PUR Ultimate Pitcher Filtration System with Lead Reduction in 7-cup and 11-cup formats, plus respective filters. PUR pitchers are certified by WQA (Water Quality Association) to remove 14 contaminants including 99% of lead, 96% of mercury and 92% of certain pesticides, more than any other brand.
PUR Advanced Faucet Filtration System, plus respective filter. PUR faucet filters are certified to remove over 70 contaminants including 99% of lead, 96% of mercury and 92% of certain pesticides, more than any other brand.
"Drinking water takes a long journey when it leaves local treatment facilities and it's often not as clean once it gets to home faucets," advises Mr. Michael Mitchell, Director of Advanced Technologies for Helen of Troy Health and Home. According to Health Canada, Canadian Water Network and Canadian Water Quality Association, a majority of water infrastructures are aging and that increases the risk for contaminants such as lead, mercury, chlorine, pollutants, pesticides, and microbial cysts.
The PUR pitchers and faucet filtration systems empowers consumers to care for their water with an affordable solution to provide healthier, great-tasting water and peace of mind. Plus, it goes a long way in helping our environment and our bodies with PUR clean water.
The new PUR Ultimate Pitcher and PUR Advanced Faucet Filtration systems are affordable, with the price range of $30-$50. Available now!
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