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Fuel Your Hair with the New Pantene Shampoo Formula

Fact or Myth: Frequent shampooing will damage your hair.

It was actually a trick question. How often you cleanse your coiffure is entirely up to you - and it all depends on your hair type, hairstyle, and lifestyle. But you can abuse your hair by washing it too often, and if you're not using the right product for your hair.

A great look starts with the right foundation, and that healthy base starts with the right shampoo. Traditionally, shampoos were made for one specific purpose: to cleanse our hair and scalp. But, with all the heat-styling and products that we’re using, our hair needs more. Pantene is bringing the next category-changing shampoo innovation. Their new formulas go beyond cleansing and surface moisturization to fuel hair with the nutrients it craves by infusing active lipids and antioxidants that go deep into the core, giving hair the strength it needs.

Lipids are important because when all the right lipids are present, it gives you hair the right bounce, elasticity and strength. We’re naturally born with tons of lipids but the decrease with aging, the environment and during the wash process. Pantene’s new shampoo formula is a conditioner system that is suspended into the shampoo, so it cleanses and gets the good things on and into your hair – now fueling your hair from the inside out,

I have mid-length wavy hair that was recently cut short after getting rid of my ombré. I love my new cut because my waves are bouncier, and they are starting to look more like curls, but I found that my hair was dry so I was using a lot of leave-in hair treatments. So, I took the test with Pantene’s Daily Moisture and Renewal shampoo and conditioner and noticed the difference after the first wash. My hair instantly felt smoother, looked shiner and felt over-all cleaner. You can feel a difference while you’re washing your hair too. My hair basically detangled itself in the shower, while I was shampooing, after having it curled the day before with hairspray – it felt magical.

TRY THE NEW PANTENE SHAMPOO AND LOOK FOR THE SIGNAL CUES THAT YOUR HAIR IS BEING FUELED

  1. Nutrient-rich lather wraps every strand

  2. Nourishes for effortless detangling even before conditioning

  3. Works all day for lasting shine, softness and smoothness

Shampoo Tips – Wash Your Hair the Right Way!

The real reason your hair looks (and feels!) so darn good after a trip to the salon is because the pros understand that the key to happy hair is a well-executed shampoo. You read that right. There is, in fact, a wrong way to wash your hair, and doing so can take those strands from silky and shiny to totally lackluster. Here are 3 easy tips that’ll help you to step up your shampooing game.

1. Don’t Wash Your Hair Too Often

Three times a week is sufficient for most hair types. If this seems counter-intuitive, consider this: Your hair actually produces more oil when washed too frequently. So, funnily enough, how to wash your hair the right way may include not washing it much at all.

2. Cool The Temperature Down

As relaxing as a steamy shower may be, exposing your strands to super-high temperatures leaves them looking dry and lifeless. Though there's no exact temp that's been proven ideal, it is preferable to keep it on the cooler side

3. Don’t Scrub, Massage Gently

Since healthy hair begins at the scalp—literally—being extra-gentle when washing at the root is of utmost importance. Don't use your nails or massage the scalp too harshly. Use the bottom of your fingers and massage gently.


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