Ivy Park is almost here! The collection will be available at Topshop and Nordstrom on April 14 and will feature an assortment of active wear from leggings to sports bras.
Why an active wear line Queen B, you may ask? Beyoncé mentioned, “When I’m working and rehearsing, I live in my workout clothes, but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.”
Beyoncé also released an insanely adorable commercial for the brand that features her daughter Blue Ivy (see the name resemblance?). In the video, you can hear Beyoncé giving a passionate voice over about her inspiration for the fashion line.
Queen B is giving us a reason to hit the gym and hopefully we can look as she as she does when she’s working out.
